SBOS® Coach
SBOS® Coach is a virtual coaching and implementation companion designed to help entrepreneurs apply the principles, frameworks, and mindset behind the Small Business Operating System (SBOS®) and Position of Choice™.
Built around Lindsay McMurray’s coaching approach, leadership philosophy, and real-world entrepreneurial experience, SBOS® Coach helps business owners think through challenges, gain clarity, strengthen accountability, and move from insight to implementation.
Entrepreneurs often do not struggle from a lack of ideas — they struggle from a lack of structure, consistency, and support while navigating the realities of building and leading a business. SBOS® Coach exists to help bridge that gap.
Whether you are working through strategy, leadership, systems, accountability, team structure, execution, or creating your own Position of Choice™, SBOS® Coach is designed to support ongoing reflection, practical action, and meaningful progress.
This is not about replacing human leadership or coaching. It is about extending access to proven thinking, practical guidance, and implementation support long after inspiration fades.
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Most entrepreneurs aren’t stuck because they lack effort—they’re stuck because their business is built wrong.
Your SBOS® Coach is built as a digital extension of Lindsay McMurray's mind. This Coach, has been trained based on how Lindsay thinks, challenges, and coaches—helping you work through decisions in real time, pressure test your thinking and identify where you are the bottleneck. This isn’t about more information. It’s about applying what matters, when it matters.
This SBOS® Coach is also aligned to support you as you go through the Position of Choice™ book. Use this SBOS® Coach alongside it—not after—to challenge your thinking, stay accountable, and move from insight to execution. helps entrepreneurs solve the problem no one talks about—the business that only works because they do.
This is not an AI tool - This is access to how Lindsay thinks, the patterns he sees, the questions he asks and the way he challenges entrepreneurs when they’re stuck, avoiding, or not seeing it clearly.
As the creator of SBOS® and author of Position of Choice™, Lindsay McMurray, CEC, PCC, works with CEOs and business owners to rethink about how they are operating their business—starting with mindset. Because until how you think changes, how your business operates won’t. His belief is simple: if your business can’t run without you, it’s not a business—it’s a job with risk.
Most entrepreneurs aren’t stuck because they lack effort—they’re stuck because their business is built wrong.
Your SBOS® Coach is built as a digital extension of Lindsay McMurray's mind. This Coach, …