SBOS® (Small Business Operating System)
Build a Business that Serves your Life
What is SBOS® (Small Business Operating System)
SBOS® (Small Business Operating System) is a practical framework designed for established business owners who want to scale without becoming the bottleneck. It aligns strategy, sales, people, and execution through simple, integrated systems—so the business can run with clarity, accountability, and reduced owner dependency. The outcome is a business that delivers performance and freedom—what we call your Position of Choice™.
The Framework
At its core, SBOS® aligns six critical areas of the business so everything works together. It introduces tools like the One-Page Business Plan, clear accountability structures, and Key Leading Indicators (KLI®s), giving owners visibility and control without needing to be involved in every decision. The result is a business that runs with consistency and momentum—freeing the owner from day-to-day dependency and moving them toward their Position of Choice™, where they can step in or out without impact.
At its core, SBOS® aligns six critical areas of the business:
- Planning & Strategy — Create a clear One-Page Business Plan that aligns priorities, direction, and accountability
- Sales & Marketing — Define your Ideal Customer Profile and build a measurable, predictable pipeline
- Resourcing — Understand and optimize both financial and human resources to support growth
- Leadership — Establish communication rhythms, accountability structures, and a values-driven culture
- Tracking & Reporting — Implement dashboards with Key Leading Indicators (KLI®s) for visibility without your involvement
- Execution — Build documented processes and playbooks so your team can deliver consistently without you
Stop Working Harder. Start Building It Right.
Most business owners don’t have an effort problem, They have a design problem.
You’ve pushed, sacrificed, figured things out as you go—and it’s worked… to a point. But if your business still depends on you for decisions, revenue, or momentum, you’ve hit the ceiling most founders never see coming.
That’s the Founder Bottleneck and SBOS® exists to fix it.
SBOS® isn’t another book, course, or tool.
It’s a complete system to help you shift how you think, install the right structure, and build a business that runs—so you don’t have to.
Ways to work with SBOS®
SBOS® (Small Business Operating System) is a practical framework designed to help business owners build companies that scale without relying on them for everything. It addresses the real issue behind stalled growth—the founder bottleneck—by combining mindset shifts with simple, integrated systems that bring clarity, structure, and accountability to how the business operates.
At its core, SBOS® aligns six critical areas of the business:
- Planning & Strategy — Create a clear One-Page Business Plan that aligns priorities, direction, and accountability
- Sales & Marketing — Define your Ideal Customer Profile and build a measurable, predictable pipeline
- Resourcing — Understand and optimize both financial and human resources to support growth
- Leadership — Establish communication rhythms, accountability structures, and a values-driven culture
- Tracking & Reporting — Implement dashboards with Key Leading Indicators (KLI®s) for visibility without your involvement
- Execution — Build documented processes and playbooks so your team can deliver consistently without you
The result is a business that runs with consistency and momentum—freeing the owner from day-to-day dependency and moving them toward their Position of Choice™, where they can step in or out without impact.
SBOS® (Small Business Operating System) is a practical framework designed to help business owners build companies that scale without relying on them for everything. It addresses the real issue behind …
Most entrepreneurs aren’t stuck because they lack effort—they’re stuck because their business is built wrong.
Your SBOS® Coach is built as a digital extension of Lindsay McMurray's mind. This Coach, has been trained based on how Lindsay thinks, challenges, and coaches—helping you work through decisions in real time, pressure test your thinking and identify where you are the bottleneck. This isn’t about more information. It’s about applying what matters, when it matters.
This SBOS® Coach is also aligned to support you as you go through the Position of Choice™ book. Use this SBOS® Coach alongside it—not after—to challenge your thinking, stay accountable, and move from insight to execution. helps entrepreneurs solve the problem no one talks about—the business that only works because they do.
This is not an AI tool - This is access to how Lindsay thinks, the patterns he sees, the questions he asks and the way he challenges entrepreneurs when they’re stuck, avoiding, or not seeing it clearly.
As the creator of SBOS® and author of Position of Choice™, Lindsay McMurray, CEC, PCC, works with CEOs and business owners to rethink about how they are operating their business—starting with mindset. Because until how you think changes, how your business operates won’t. His belief is simple: if your business can’t run without you, it’s not a business—it’s a job with risk.
Most entrepreneurs aren’t stuck because they lack effort—they’re stuck because their business is built wrong.
Your SBOS® Coach is built as a digital extension of Lindsay McMurray's mind. This Coach, …
Position of Choice™ is a practical guide for entrepreneurs who want to scale their business without sacrificing their life. Built around the Small Business Operating System (SBOS®), this book helps business owners move from founder dependence and chaos toward clarity, accountability, systems, leadership, and sustainable growth — ultimately creating a business that can thrive with or without them.
Position of Choice™ is a practical guide for entrepreneurs who want to scale their business without sacrificing their life. Built around the Small Business Operating System (SBOS®), this book helps bu…
This is the location to access and download the practical SBOS® tools, templates, and guides designed to help you take immediate action—bringing clarity, structure, and momentum to your business without overcomplicating it.
If your business can’t run without you
You don’t own a business - you own a job.
SBOS® shows you how to fix that.
We have heard it all - here are the top excuses why not:
"I don't have time for this"
You don’t have time not to - SBOS® isn’t about adding work—it’s about removing your dependence from the day-to-day. Even 15–30 minutes a day working the system starts giving you time back.
"I have tried other programs - nothing sticks"
Most programs give you information. SBOS® installs a system. This is built to be applied in your business, with structure, accountability, and repetition—so it actually sticks.
“My business is too unique for a system like this.”
SBOS® isn’t a rigid formula—it’s a framework built on foundational areas every business needs: planning, sales, resourcing, leadership, tracking, and execution. The application is yours.
“I’m already busy—we’re doing okay.”
Most businesses are “fine”… until they’re not. Referrals slow down. A key client leaves. Something shifts. SBOS® gives you visibility and control before that happens.
“This sounds like a lot of work.”
It is - Building a business that runs without you is simple—not easy. The question is whether you want to keep doing it the hard way or build it right.
“I can’t afford this right now.”
You’re already paying for the problem. In time, stress, inefficiencies, missed opportunities, and being the bottleneck. SBOS® is about improving profitability and efficiency—not adding cost.
“I don’t need a system—I just need more sales.”
Sales without structure creates more dependency on you. SBOS® builds a predictable pipeline and the systems behind it so growth doesn’t break your business.
“My team won’t buy into this.”
Teams don’t resist structure—they resist confusion. When there’s clarity, accountability, and alignment, engagement goes up—not down.
“I’ll get to this later.”
That’s the trap. “One Day When” is why most owners stay stuck—waiting for the perfect time that never comes. Nothing changes until you decide it does.
“I can figure this out on my own.”
You can. But how long will it take—and at what cost? SBOS® compresses years of trial, error, and missed opportunity into a clear path forward.